Live Webinar | Thursday 21st May | 6:30pm UK
The Future Of The Trades
How the top 1% will build unstoppable businesses in the next 3 years
We've spent two years building something that has never existed in this industry. On the 21st of May, we are showing it to the world for the first time.
300+
Trade Businesses Scaled
9
Years In The Industry
70+
Five-Star Google Reviews
#1st
LIVE PUBLIC WEBINAR
The biggest opportunity in the history of the trades is happening right now. Most business owners are going to miss it.
Do you remember the Yellow Pages?
A thick book. Delivered to every home in the country. If your business wasn’t in it, you didn’t exist. Companies spent thousands to get the best placement. And for decades, it worked.
Then the internet arrived.
The businesses that moved early built websites, learned Google, ran ads. They took the market while everyone else was still debating whether any of it was worth their time. Some of those companies are now the biggest in the country.
The businesses that stayed loyal to the Yellow Pages? They watched it shrink. Then they scrambled. Most of them never caught up.
That shift was significant. What is happening right now is bigger.
Artificial intelligence is not a trend. It isn't a buzzword. It is the most significant technological revolution in the history of business. And it is already here. In the next three years it is going to create a divide in the trades industry unlike anything we've ever seen.
On one side will be the businesses that understood what was happening and moved first. On the other will be everyone else.
This webinar is about making sure you are on the right side of that divide.
We Build Trades has spent nine years becoming the UK’s most trusted marketing partner for trade businesses. We've worked with over 300 companies, generated millions of pounds in revenue for our clients, and built a reputation in this industry that speaks for itself.
But for the last two years, we've been working on something bigger than We Build Trades.
We've been building a new business. A product that has never existed in this industry. Something we believe will completely change the way trade businesses are built and run.
We call it the Trade Business School.
And on the 21st of May, we are launching it to the world.
This is not another coaching programme. This is something the industry has never seen before.
Most coaching programmes in the trades give you one thing. Motivation and theory from someone who isn’t in the trenches.
The Trade Business School is different in every possible way.
It was built by two people who are actively running successful businesses right now. Not in the past. Right now.
Daniel Brown, who operates We Build Trades, one of the UK’s most successful marketing agencies, generating over £200,000 a month in revenue with a team of 30 across the globe.
And Stephen Dunn, who runs Origin Gas Plumbing and Heating in Glasgow, one of Scotland’s fastest-growing plumbing & heating companies.
Between them, they have built something that combines world-class marketing, a proven operating system, and technology that does not exist anywhere else in this industry.
On the 21st of May, they are showing it all. Live.
90 Minutes that will change the way you think about your business forever.
This isn't a motivational talk. This isn't a slide deck full of theory you will forget by the weekend.
This is a live event where we will show you, on screen, exactly what the top 1% of trade businesses are doing right now that the other 99% are not even close to doing.
Here is exactly what we are covering.
The three reasons most trade businesses never scale, never sell, and leave their owners burned out.
Over 90% of trade businesses never break seven figures. Over 96% never sell. Most owners work harder every year and have less to show for it. After nine years working with over 300 trade business owners one-to-one, we know exactly why this happens.
Every single time it comes down to the same three things. We are going to break every one of them down on the 21st with real examples, real businesses and real solutions that you can start applying the next day.
The complete growth machine. The exact client acquisition system behind some of the fastest-growing trade businesses in the UK.
The most dependable and consistent way to create wealth is to turn advertising into profit. That isn't a theory. That is a fact demonstrated by hundreds of businesses we've worked with.
We are going to show you what a complete client acquisition machine looks like, from traffic and conversion through to retention and optimisation, using live data from real clients who are doing it right now.
The live launch of something that doesn't exist anywhere in this industry.
We are going to show you something on this webinar that has never been shown publicly before. Not by us. Not by anyone. It has taken two years and over £150,000 to build from the ground up. We are not going to tell you what it is before the night.
We want you to see it the way it was designed to be seen. What we will say is this: when we show you, you will understand immediately why we believe it is the most important thing ever built for trade businesses.
A surprise for everyone who registers.
Every person who registers for this webinar receives something before the night. We are not going to tell you what it is. Just register and you will find out.
Three steps. One evening.
Register now
Save your seat. You will receive your joining details immediately and everything you need in the lead-up to the event.
Attend live on Thursday 21st May at 6:30pm UK
90 minutes of content followed by a live Q&A. Stay as long as you have questions. The Q&A is always where the most important conversations happen.
Leave with clarity
Whether or not you take any further action, you will leave the 21st knowing exactly what the top 1% of trade businesses are doing, what a complete growth and operating system looks like, and what your business needs to get there.
About your hosts
Daniel Brown
Daniel Brown, Founder of We Build Trades and Co-Founder of Trade Business School
Daniel Brown founded We Build Trades in 2017 after leaving a top-performing career in field sales. In less than a decade he built it into the UK’s leading marketing agency for trade and trade businesses. Over 300 active clients. A 30-person global team. More than £200,000 a month in revenue. 70+ five-star Google reviews.
The business now runs without him. Not because he stepped back, but because he built it that way on purpose.
For the last two years he has been focused on something new. A product that takes everything We Build Trades has learned across 300+ client relationships and turns it into something any trade business owner in the world can install in their company.
He hasn't talked about it publicly. He hasn't sold it widely. He has been building it until it was ready to show.
The 21st of May is that moment.
“I don't teach theory. Everything I will share on the 21st is what I am actively doing in businesses I own and with clients I work with every single week.”
-Daniel Brown
Daniel Brown
Stephen Dunn, Co-Founder of Trade Business School and Founder of Origin Gas Plumbing and Heating
Stephen Dunn isn't a former tradesperson turned coach. He is an active trades business owner running one of Scotland’s fastest-growing gas, plumbing and heating companies right now.
Stephen co-founded the Trade Business School with Daniel because he experienced first-hand what having the right system, the right marketing partner, and the right technology does to a business. He isn't on stage to tell you what worked for him ten years ago. He is on stage to show you what is working for him today.
What happens when trade businesses install the system.
Jesse, All Solar Works
When Jesse started working with us he was doing £45,000 a month. Last month, he did £500,000+.
Same niche. Same industry. Same person. A completely different system.
“What Dan has built is unlike anything I've seen in this industry. I genuinely think it is revolutionary.”
-Jesse, All Solar Works
Stephen Dunn, Origin Gas Plumbing and Heating, Glasgow
The first time Daniel visited Stephen at Origin in Glasgow, he spent the day in the van with him. Stephen’s phone didn't stop ringing. Engineers with questions. Customers with problems. Decisions that only the business owner could make. That day was the moment the idea for everything you are about to see was born.
Today, Origin Gas Plumbing and Heating has the systems, the marketing machine, and the AI infrastructure to scale without Stephen being the answer to every question.
“The system Daniel built is the reason Origin can grow without me being pulled into every conversation.”
-Stephen Dunn, Origin Gas Plumbing and Heating
Tristan, TRS Cooling, Oxfordshire. Air conditioning.
£65,000 a month when he joined. Now doing over £200,000 a month, with a pipeline of 400+ leads and on track for £1.5M a year.
That didn’t come from changing industries or getting lucky. It came from installing the right operating system, building a predictable marketing machine, and executing properly month after month.
“It's transformed our business massively. It's a lot more predictable now.”
-Tristan, TRS Cooling
Questions we get asked a lot.
Do I need to be a We Build Trades client to attend?
No. This webinar is open to any trade or trade business owner. You don't need to work with We Build Trades to attend or to benefit from the Trade Business School.
Is this actually free?
Yes. Completely free. No credit card. No catch. There will be an opportunity at the end of the webinar for those who want to go further, but attending the event costs nothing and the content stands completely on its own.
What if I cannot make it live?
Register anyway. All registered attendees receive a replay link. That said, we would strongly encourage attending live. The Q&A is unscripted, and there is something exclusive that you will only be able to access if you are on the live call.
What trades does this work for?
Gas and heating, plumbing, solar, EV charging, air conditioning, electrical, roofing, drainage, renewable energy. Any business that installs or services something in homes or commercial properties.
What is the Trade Business School?
It is the first programme of its kind built specifically for trade business owners. Not a coaching programme. Not a mastermind. Not a collection of video modules and a Facebook group. It is a complete system combining a proven operating framework, the We Build Trades growth machine, and AI technology built specifically for the trades. We are going to show you exactly what it looks like on the 21st.
Why is this the first time you have ever done a public webinar?
Because we didn't have anything ready to show publicly until now. We've spent nine years building the product before trying to sell it widely. Most companies in this space do it the other way around. We did not want to be one of them.
The divide is coming.
The window for an unfair advantage is open. This free workshop shows you exactly how to take it.
Every major technological shift in history has produced two kinds of business.
The ones that understood what was happening, moved early, and built an advantage so large their competitors could never close the gap.
And the ones that waited. Watched. And then spent years trying to catch up while the leaders got further and further ahead.
The internet created that divide. Social media created it again. Artificial intelligence is creating it right now, at a scale and a speed that dwarfs everything that came before it.
The trade businesses that understand this and act in the next twelve to eighteen months will be in a position that nobody else will be able to touch.
The 21st of May is your chance to understand exactly what that position looks like, what it takes to get there, and what we've built to help you do it.
There is no charge to attend. There is no obligation to do anything beyond showing up.
But you need to be in the room.
Thursday 21st May | 6:30pm UK | Free | Live | 90 minutes plus Q&A
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