Free Live Webinar | Thursday 21st May | 7:00pm GMT
The Future Of The Trades
How the top 1% will build unstoppable businesses in the next 3 years
We have spent two years building something that has never existed in this industry. On the 21st of May, we are showing it to the world for the first time.
Thursday 21st May | 7:00pm GMT | Free | Live | 90 minutes plus Q&A
250+
Trade Businesses Scaled
9
Years In The Industry
70+
Five-Star Google Reviews
#1
First Ever Public Webinar
The biggest opportunity in the history of the trades is happening right now. Most business owners are going to miss it.
Do you remember the Yellow Pages?
A thick book. Delivered to every home in the country. If your business wasn’t in it, you didn’t exist. Companies spent thousands to get the best placement. And for decades, it worked.
Then the internet arrived.
The businesses that moved early built websites, learned Google, ran ads. They took the market while everyone else was still debating whether any of it was worth their time. Some of those companies are now the biggest in the country.
The businesses that stayed loyal to the Yellow Pages? They watched it shrink. Then they scrambled. Most of them never caught up.
That shift was significant. What is happening right now is bigger.
Artificial intelligence is not a trend. It is not a buzzword. It is the most significant technological revolution in the history of business. And it is already here. In the next three years it is going to create a divide in the trades industry unlike anything we have ever seen. On one side will be the businesses that understood what was happening and moved first. On the other will be everyone else.
This webinar is about making sure you are on the right side of that divide.
We Build Trades has spent nine years becoming the UK’s most trusted marketing partner for trade businesses. We have worked with over 250 companies, generated millions of pounds in revenue for our clients, and built a reputation in this industry that speaks for itself.
But for the last two years, we have been working on something bigger than We Build Trades.
We have been building a new business. A product that has never existed in this industry. Something we believe will completely change the way trade businesses are built and run.
We call it the Trade Business School.
And on the 21st of May, we are launching it to the world.
This is not another coaching programme. This is something the industry has never seen before.
Most coaching programmes in the trades give you one thing. Motivation and theory from someone who built a trade business ten years ago and has been living off the story ever since.
The Trade Business School is different in every possible way.
It was built by two people who are actively running successful businesses right now. Not in the past. Right now.
Daniel Brown, who operates We Build Trades, one of the UK’s most successful marketing agencies, generating over £150,000 a month in revenue with a team of 30 across the globe.
And Stephen Dunn, who runs Origin Energy in Glasgow, one of Scotland’s fastest-growing multi-service energy companies covering solar, EV charging, air source heat pumps, air conditioning and boilers.
Between them, they have built something that combines world-class marketing, a proven operating system, and technology that does not exist anywhere else in this industry.
On the 21st of May, they are showing it all. Live.
90 Minutes that will change the way you think about your business forever.
This is not a motivational talk. This is not a slide deck full of theory you will forget by the weekend.
This is a live event where we will show you, on screen, exactly what the top 1% of trade businesses are doing right now that the other 99% are not even close to doing.
Here is exactly what we are covering.
The three reasons most trade businesses never scale, never sell, and leave their owners burned out.
Over 90% of trade businesses never break seven figures. Over 96% never sell. Most owners work harder every year and have less to show for it. After nine years working with over 400 trade business owners one-to-one, we know exactly why this happens. Every single time it comes down to the same three things. We are going to break every one of them down on the 21st with real examples, real businesses and real solutions that you can start applying the next day.
The complete growth machine. The exact client acquisition system behind some of the fastest-growing trade businesses in the UK.
The most dependable and consistent way to create wealth is to turn advertising into profit. That is not a theory. That is a fact demonstrated by hundreds of businesses we have worked with. We are going to show you what a complete client acquisition machine looks like, from traffic and conversion through to retention and optimisation, using live data from real clients who are doing it right now.
The live launch of something that does not exist anywhere in this industry.
We are going to show you something on this webinar that has never been shown publicly before. Not by us. Not by anyone. It has taken two years and over £80,000 to build from the ground up. We are not going to tell you what it is before the night. We want you to see it the way it was designed to be seen. What we will say is this: when we show you, you will understand immediately why we believe it is the most important thing ever built for trade businesses.
A surprise for everyone who registers.
Every person who registers for this webinar receives something before the night. We are not going to tell you what it is. Just register and you will find out.
Three steps. One evening.
Register now
Save your seat. You will receive your joining details immediately and everything you need in the lead-up to the event.
Attend live on Thursday 21st May at 7pm GMT
90 minutes of content followed by a live Q&A. Stay as long as you have questions. The Q&A is always where the most important conversations happen.
Leave with clarity
Whether or not you take any further action, you will leave the 21st knowing exactly what the top 1% of trade businesses are doing, what a complete growth and operating system looks like, and what your business needs to get there.
About your hosts
Daniel Brown
Daniel Brown, Founder, We Build Trades and Trade Business School
Daniel Brown founded We Build Trades in 2017 after leaving a top-performing career in field sales. In less than a decade he built it into the UK’s leading marketing agency for trade and home service businesses. Over 250 active clients. A 30-person global team. More than £150,000 a month in revenue. 70+ five-star Google reviews.
The business now runs without him. Not because he stepped back, but because he built it that way on purpose.
For the last two years he has been focused on something new. A product that takes everything We Build Trades has learned across 400+ client relationships and turns it into something any trade business owner in the world can install in their company.
He has not talked about it publicly. He has not sold it widely. He has been building it until it was ready to show.
The 21st of May is that moment.
“I do not teach theory. Everything I will share on the 21st is what I am actively doing in businesses I own and with clients I work with every single week.”
-Daniel Brown
Daniel Brown
Stephen Dunn, Co-Founder, Trade Business School and Owner, Origin Energy
Stephen Dunn is not a former tradesperson turned coach. He is an active trades business owner running one of Scotland’s fastest-growing energy companies right now.
Origin Energy covers solar panel installation, EV charging, air source heat pumps, air conditioning and boilers. It is the living proof of concept for everything taught inside the Trade Business School.
Stephen co-founded the Trade Business School with Daniel because he experienced first-hand what having the right system, the right marketing partner, and the right technology does to a business. He is not on stage to tell you what worked for him ten years ago. He is on stage to show you what is working for him today.
What happens when trade businesses install the system.
Jesse, All Solar Works
When Jesse started working with us he was doing £45,000 a month. Last month, he did £500,000.
Same niche. Same industry. Same person. A completely different system.
Jesse had previously been part of one of the biggest trade business coaching programmes in the UK. When they offered him a role coaching other members, he turned it down. He wants to be part of what we are building instead, because he believes it is unlike anything else in the market.
“What Dan has built is unlike anything I have seen in this industry. I genuinely think it is revolutionary.”
-Jesse, All Solar Works
Stephen Dunn, Origin Energy, Glasgow
The first time Daniel visited Stephen at Origin in Glasgow, he spent the day in the van with him. Stephen’s phone did not stop ringing. Engineers with questions. Customers with problems. Decisions that only the business owner could make. That day was the moment the idea for everything you are about to see was born.
Today, Origin Energy has the systems, the marketing machine, and the AI infrastructure to scale without Stephen being the answer to every question.
“The system Daniel built is the reason Origin can grow without me being pulled into every conversation.”
-Stephen Dunn, Origin Energy
Anonymous, Trade Business School Cohort 1
£45,000 a month when they joined. £360,000 a month less than two years later.
That is an 8x increase in monthly revenue in under 24 months. Not from a completely different market or a lucky break. From installing the right operating system, the right marketing machine, and committing to doing things the right way.
The Trade Business School has run two cohorts. Both were invite-only, exclusively for existing We Build Trades clients. Nobody outside of our client base has ever had access to this. That changes on the 21st of May. For the first time ever, we are opening the doors to the public.
Questions we get asked a lot.
Do I need to be a We Build Trades client to attend?
No. This webinar is open to any trade or home service business owner. You do not need to work with We Build Trades to attend or to benefit from the Trade Business School.
Is this actually free?
Yes. Completely free. No credit card. No catch. There will be an opportunity at the end of the webinar for those who want to go further, but attending the event costs nothing and the content stands completely on its own.
What if I cannot make it live?
Register anyway. All registered attendees receive a replay link. That said, we would strongly encourage attending live. The Q&A is unscripted, and there is something exclusive that you will only be able to access if you are on the live call.
What trades does this work for?
Gas and heating, plumbing, solar, EV charging, air conditioning, electrical, roofing, drainage, renewable energy. Any business that installs or services something in homes or commercial properties.
What is the Trade Business School?
It is the first programme of its kind built specifically for trade business owners. Not a coaching programme. Not a mastermind. Not a collection of video modules and a Facebook group. It is a complete system combining a proven operating framework, the We Build Trades growth machine, and AI technology built specifically for the trades. We are going to show you exactly what it looks like on the 21st.
I watched the AI in Action webinar. Is this different?
Significantly. That was exclusively for existing We Build Trades clients and was never made public. This is a completely different event with new content, a fully built product being shown for the first time publicly, and a different offer at the end. If you were on that call, you need to be on this one.
Why is this the first time you have ever done a public webinar?
Because we did not have anything ready to show publicly until now. We have spent nine years building the product before trying to sell it widely. Most companies in this space do it the other way around. We did not want to be one of them.
The divide is coming.
The window for an unfair advantage is open. This free workshop shows you exactly how to take it.
Every major technological shift in history has produced two kinds of business.
The ones that understood what was happening, moved early, and built an advantage so large their competitors could never close the gap.
And the ones that waited. Watched. And then spent years trying to catch up while the leaders got further and further ahead.
The internet created that divide. Social media created it again. Artificial intelligence is creating it right now, at a scale and a speed that dwarfs everything that came before it.
The trade businesses that understand this and act in the next twelve to eighteen months will be in a position that nobody else will be able to touch.
The 21st of May is your chance to understand exactly what that position looks like, what it takes to get there, and what we have built to help you do it.
There is no charge to attend. There is no obligation to do anything beyond showing up.
But you need to be in the room.
Thursday 21st May | 7:00pm GMT | Free | Live | 90 minutes plus Q&A
© We Build Trades and Trade Business School 2026. All rights reserved.
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The Workshop
Live system walkthrough. The 7-day blueprint. The starter template. 90 minutes, live Q&A.
AIOS Ground Zero
What's App Channel
What me, my friends and my Accelerator members are building into AIOS. Tips, templates, voice notes, workshop clips. Sauce live from the frontier of modern business. Most content disappears in 24 hours.
AIOS Signal
Newsletter by Daniel Brown
One short email a day summarizing my learnings and insights from What's App. All you need to keep up with where AI is going and what it means for your business. No fluff, just signal.
The Shift
The way you run your business is about to become obsolete
You went from spreadsheets to SaaS. Teams to systems. Now the next shift is here, and the businesses that make it first win everything.
Era 1
Hustle
Manual everything. You are the system. 60-hour weeks, drowning in admin, trading time for money.
Era 2
Systems
SaaS tools, SOPs, automations. Better, but you're still the highest-paid administrator in your company.
Era 3
Agents
An AI Operating System that handles your operations, data, intelligence, and decisions. You focus on strategy. This is what I'm teaching.
What You'll Learn
90 minutes that change how you run your business
Why every business needs an AIOS
What an AI Operating System actually is, how it works, and why every business will be running one within 12 months. The shift from systems to agents, explained simply.
The real system, live
Full walkthrough of the AI Operating System running my 4 businesses: 9 data sources, daily intelligence, meeting analysis, autonomous operations. No slides. Real system.
Your 7-day blueprint
Step-by-step: how to set up your first AIOS, connect your data, and automate your first workflows. Walk away with the exact plan to build yours in a week.
The starter template
My AIOS starter template, the same framework I used to build mine. Yours to keep. Start building the moment the workshop ends.